UX · IA · AI · Dallas, TX
I design the workflows operators trust when they turn data and AI into fast, high-stakes decisions. I lead the teams that build them without dropping the craft.
Over twenty years across digital and data marketing, B2B platform design, and creative leadership. Currently leading UX and design for IBM Consulting client engagements in healthcare, aerospace and defense, automotive, retail, and consumer. Before IBM, fifteen years inside Omnicom building digital products and creative work for clients like Honda, Acura, Michaels, and AT&T.
I'm equally comfortable in a discovery session with a CMO, a research conversation with a clinical practitioner, and a Figma file at midnight when something has to ship.
Selected Work
The case studies below are abstracted to respect client confidentiality. The real IA, workflows, and design systems are ready to walk through privately.
Redesigning the human-in-the-loop layer of an AI-assisted clinical ECG workflow. Discovery under access constraint, an AI research proxy built from the client's own training material, and the review moment redesigned around what technicians actually need to see.
Information architecture and a governed design system for a B2B automotive operations platform. Collapsing years of redundant patterns without breaking the muscle memory of operators who used the platform every day.
Customer 360, role-based BI, and predictive scoring that turned first-party data into decisions operators could act on. One product serving many enterprise tenants without fracturing.
Approach
Human-in-the-loop design. The actual design problem is the moment between the algorithm finishing and the person deciding. Almost every interesting AI design question lives in that gap.
IA in product. Most platform IA failures are language failures wearing structural costumes. The fix is deciding, with conviction, what the platform's nouns and verbs are, and then defending those choices.
Design systems. Components, tokens, and patterns are about a third of the work. The rest is governance and the engineering partnership that keeps the system alive.
Contact
Open to senior design and product leadership roles, consulting engagements, and conversations that start with a hard problem. Dallas-based, available to travel. Most of my best work lives under NDA, and I am glad to walk through the real artifacts privately.